Friday, January 23, 2009

Ballot design

I came across this video on YouTube where a professor in the US describes an issue with alleged ‘vote swapping’ during the US election with regard to a piece of equipment from ES&S. He makes a good point about ballot design here and the positioning of names on the ballot.

To quote him, he says that people tend to click names instead of buttons which may be the root cause of this particular issue.

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